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Our Credo

Our Credo

Our Credo

We believe our first responsibility is to the customer, watch collector, diamond enthusiast, and all others who purchase our products and use our services.  In meeting their needs, everything we do must be of high quality especially the quality of the products and the Brands that we carry. We constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and Brands must have an opportunity to make a fair profit.


We are responsible to the Brands whose products we carry, including the men and women who work with us throughout the world to produce outstanding products of superior quality with excellent service. Every Brand that we select and choose to carry must be considered individually. We must respect their dignity and recognize their merit. They must have a sense of security in working with us. Proper representation by us must be representative of each Brand. We should be proud to sell the products of each Brand and we should have full confidence in the quality of products they produce.  Payment must be fair, adequate, orderly, and expeditious. We must be mindful of ways to help our Brands fulfill their responsibilities. They should be free to make suggestions and complaints. Likewise, we should also be free to make suggestions and complaints. We should expect our Brands to actively advertise and market their products, as it is a sign that the Brand takes pride in the products that they produce.


We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities in the fields of medicine, biomedical research, and disabilities and bear our fair share of taxes. We must encourage civic improvements in the area of disability rights and better health and education in the fields of medicine and science. We must maintain a duty to protecting the environment and natural resources.


Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas, promote leadership, and drive innovation. Research must be carried on, innovative programs developed and mistakes paid for.  Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return.

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